OTHER WORK
Numotion Pocket Guide
One of their first projects with us was to go through the process of brand identification. This accordion, trifold brochure was created to help share the results of that study with the company as a whole. It was provided to employees to help them understand and connect with the brand that they represent.
Wildeck Stationary
As a company comprised of four product categories, each with unique names and colors, Wildeck was struggling to maintain proper brand hierarchy. Their customers knew and loved the products they purchased, but were not associating them with the larger Wildeck brand. This stationary prioritizes the Wildeck brand colors and primary logo. While it minimizes the product lines slightly, it still features a secondary logo lockup that can be used as needed.
Andis Direct Mail
Meant to stand out on it's own, (i.e. not "look" like Andis), this piece was delivered to hair stylist instructors. The goal was to prove the products' quality first with professionals, and hope that they would then recommend it to their students. Additionally, cordless products are usually looked down upon in the industry (heavier, shorter run time, etc.), so it also needed to serve as an introduction to this new and improved product line. The concept combines the ideas of a students' flight towards a successful career and the more general freedom from cords.
Modine Sales Material
This templated look for sell sheets and product brochures was created for use by the Modine sales team. Each is specific to a product or product line, but follow a design that is distinguishably Modine. While sell sheets were kept as single pages, we also executed larger product brochures when more information was necessary.
Alfa Laval Ad Concept
Created specifically for their Kathabar dehumidification systems, the ad series needed to highlight a variety of food markets. Clever headlines and duplicative imagery are meant to convey how customers can expect their products, while using Kathabar's systems, to come out perfect every time. Imagery serves as a visual representation of product quality and consistency. Not only is each product perfect, they are identical. Headlines also combine ideas of quality and consistency by highlighting features of each product that define their quality, such as crunchy chips and savory meats.
University of Wisconsin Projects
Furthest left is a poster designed for a UW performing arts group event. The class served as an agency to the arts group, each student offering a concept. Mine was chosen and produced as posters, post cards, and t-shirts to advertise the upcoming event. In the center is a brochure highlighting ethnic restaurants along State Street. Furthest right are icons that were created for an Orlando, Florida tourism guide.